The Challenge
Sportsnet was looking to grow its audience engagement across our Vancouver market, which was facing stiff competition from leading sports media outlets.
The Solution
After intense research, I pitched an idea centring on Vancouver Canucks star Elias Pettersson in a human-interest story—previously untold—that would engage both sports & non-sports audiences.
The Result
Nominated for an award, story was Sportsnet's most-read piece ever at the time of its publication, receiving 230,450 page views on first day of publication.
It garnered nearly one million impressions on Twitter from my personal account.
Goal of increasing audience engagement in the Vancouver market came into fruition.
