The Challenge

With the Toronto Blue Jays hosting Cricket Day at the Ballpark, my challenge was to find a story idea tied to the event that could connect with a new segmented audience.

The Solution

Pen a personal column that deeply appealed to vast segments of the Toronto population. The piece highlighted a throughline between baseball and cricket in a relatable manner.

The Result

  • Led to nearly 70,000 impressions from my personal Twitter.

  • Brought widespread attention to event from audience existing inside and outside our demographic.

  • Offered perspective and voice from cultures that are not represented in Toronto sports media landscape.